Photo by Brooke Pavel Photography

Our Story


My name is Kelly and I own Bella Flora Event Design alongside my partner (and beautiful mother), Lynn.

Bella Flora is an award-winning fresh florist & decorator. We work & operate out of our warehouse/studio in Urbandale, Iowa. Working with all styles and budgets is our expertise. The typical client coming to Bella is one that generally needs floral & décor together as our ability to supply & integrate both seamlessly, cohesively & affordably is what we proud ourselves in…we are truly experts in both. We can interpret your vision, style, and budget to formulate a plan you will be proud of.

My mother and I founded Bella shortly after my wedding in 2003 where we couldn’t find a service that was affordable and one we felt we could trust & relate to. This meant we were up until 1am the morning of my wedding finishing the decorating…and let’s just say, while amazing,…we didn’t have the relaxing & special time with family & friends we want our Bella brides to enjoy. Together, we’ve been navigating the event world ever since. Myself, my mom and our talented team at Bella, bring to the table an insurmountable amount of experience, different skill sets & helpful resources in both the bridal & corporate/special event worlds.

We are in the business of professionally setting up & removing floral & décor for your event. And, we are big believers in only accepting on our calendar what we can do & do well then we turn additional opportunities down. We aren’t interested in booking 5 weddings every weekend. We understand the importance of quality and not quantity. We book up quickly but this ensures our focus and attention to detail is where it should be.

Whether you are a bride or business, the journey with our clients is special, custom, collaborative & we ensure it’s as stress-free as possible. We go to great lengths to say we can always be on the same page as our clients both in the written form and visually. This allows both our Type A & Type B clients to feel taken care of. NO SUPRISES! This process, alongside our amazing and talented in-house staff, has led us to the reputation we enjoy today.

We cherish all of our clients and welcome an opportunity to show you how we can make your special event all it should be.

In-Any-Event is proud to partner exclusively with Bella Flora for all of our event decor needs. The design team at Bella is far and away the most talented in this market and their customer service is unparalleled. Kelly and her team can execute any vision or concept while always keeping budget in mind. Time after time they exceed our clients expectations and I couldn't ask for a better production partner!

Melinda Toyne, owner of In-Any-Event

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